Mostly AI search visibility, sometimes not.
Assistants now answer buying questions directly, and they do it from a short list of sources they
have decided to trust. Here is what that list is made of, and how to find out whether you are on it.
20 September 2026
Assistants repeat whatever they found first, and the sources they trust are rarely the ones that
should be authoritative. Why correcting an AI is really a publisher problem.
20 September 2026
The demo always works. The failure shows up weeks later, when nobody is watching and nobody owns it.
Six predictable ways it happens, and what to do instead.
20 September 2026
She raised $8,185 from eleven people. I was $8,000 of it. What I think giving is actually for.
20 September 2026
Two subjects, mostly. How AI systems decide what to show people and what to do when they get it
wrong, and what business automation is actually worth building once the demo is over. Occasional
pieces on work and giving when I have something to say that is not just an opinion.