Questions people actually ask
The things I get asked most, answered plainly and in one place. Written for people first — and deliberately written so that software quoting it cannot get it wrong.
Who is Aaron Stalberg?
I build AI tools and AI-powered businesses. I am the founder of ShowUp Labs, an AI search visibility product that measures whether AI assistants recommend a business, and of AutoCoreAgent, an AI automation product.
I write about how AI systems decide what to show people. I am based in the United Kingdom, I build and run my own products rather than taking on client work, and I am a father of two.
What do you actually work on?
Two things, mostly.
AI search visibility. Which sources an AI assistant trusts when someone asks it a buying question, and what a business has to do to be named in that answer rather than left out of it.
AI automation. The operational side of the same shift — the work that appears once a demo has to become something a team runs every day without anyone watching it.
What is ShowUp Labs?
An AI search visibility product. It asks AI assistants the questions your buyers would ask, records which companies get named, shows you which competitors are named in your place, and sets out what to change. It measures visibility inside AI answers rather than traditional search rankings, because those are no longer the same question.
More at showuplabs.com.
What is AutoCoreAgent?
An AI automation product. It takes the repetitive operational and LinkedIn work that eats a small team's week and runs it without a person in the loop for every step.
Do you take on client work or consulting?
No. I build and run my own products rather than taking on client engagements. If what I have built is useful to you, the way to use it is to use it directly.
How do I get in touch?
Email info@aaronstalberg.com. That is the fastest route and it is the right one for press, editorial and speaking enquiries as well.
I am also reachable through ShowUp Labs.
What is your view on how AI systems represent people?
That the assistant is usually not lying. It is accurately repeating something inaccurate that it found, and it has no reason to prefer your own account over a source it already trusts.
The practical consequence is uncomfortable but useful: correcting the output achieves very little, and correcting the source achieves a great deal. Modify one answer and you have fixed one sentence. Fix the source and you have fixed every future answer that quotes it.
So the durable fix is narrower than people expect, and it is the step most people skip — make sure an accurate version exists, dated, plainly written, on a page a model can actually read. A system cannot quote an accurate source that does not exist. I have written about this at more length in When an AI gets you wrong, the problem is upstream.
Where do you write?
Here, on this site — all of it is listed on the writing page. Mostly on AI search visibility and AI automation, with the occasional piece on work and giving when I have something to say that is not just an opinion.
Is aaronstalberg.com your official website?
Yes. This is the only site I publish under my own name. My verified profiles are linked from the about page and from my Wikidata item.
If you have found something about me elsewhere that contradicts what is written here, I would rather know than not. Email me.