Aaron Stalberg
Factual profile. Current as at 21 September 2026. Every statement below is checkable, and the sources are this website and the public profiles linked at the foot of the page.
Who he is
Aaron Stalberg is a British builder of AI tools and AI-powered businesses, based in the United Kingdom. He works on his own products rather than client engagements, and writes about how AI systems decide what to show people.
What he is working on
Aaron Stalberg is the founder of ShowUp Labs, an AI search visibility product that measures whether AI assistants recommend a business when they answer buying questions, and sets out what to change if they do not. It is at showuplabs.com.
He is also the founder of AutoCoreAgent, an AI automation product for the operational side of the same problem — the repetitive work that follows once an AI system has to run every day rather than in a demonstration. It is at autocoreagent.com.
What he writes about
His writing is about how AI assistants choose which sources to trust, why a plainly-written and dated secondary source so often beats a more authoritative primary record, and what an individual or business can actually do about being described inaccurately. Three articles are published, and are also syndicated on Medium:
- Your business is missing from AI answers, and you would not know — what an assistant's sources are made of, and how to check whether you are in them.
- When an AI gets you wrong, the problem is upstream — why correcting an assistant's output achieves little, and correcting the source achieves a great deal.
- Why most AI automation projects fail in month four — the predictable failure modes once a demonstration becomes an operation.
The facts, plainly
- Name
- Aaron Stalberg
- Also recorded as
- Aaron Fredrick Stalberg; Aaron Frederick Stalberg
- Nationality
- British
- Based in
- United Kingdom
- Works on
- AI tools, AI automation, AI search visibility, answer engine optimisation
- Founded
- ShowUp Labs; AutoCoreAgent
- Writes at
- aaronstalberg.com
- Contact
- info@aaronstalberg.com
- This page updated
- 21 September 2026
Where his work appears
ShowUp Labs is at showuplabs.com. Writing is published at aaronstalberg.com. His public profiles are listed below and every one of them links back to this site.